Washington Episcopal School is seeking an experienced Marketing and Communications Director. We are looking for someone who welcomes a challenge and is detailed oriented. This is a full-time, 12 month leadership role.
The right candidate will have demonstrated experience managing major digital and print marketing initiatives. Additionally, the right candidate will be able to provide concrete examples of how they’ve leveraged data to inform strategic planning, developed original content such as blog posts, articles or videos, managed Google AdWord campaigns, promoted public-facing events, developed partnerships with internal stakeholders and external organizations, and crafted effective communications. Evening and weekend work periodically required.
General Responsibilities
- Plan for, and deploy, digital activities: website, online campaigns, email marketing, social media, and digital content production
- Plan and manage the department budget in order to maximize the effectiveness of all communications. This includes bidding out production of materials when appropriate to outside vendors
- Develop and implement cohesive and comprehensive communications, marketing, branding, and advertising strategies that provide consistent, intentional, and appropriate positioning of the school
- Develop marketing and communications strategies and plans that advance the school and drive increased engagement with prospective and current constituencies
- Collaborate with administrative departments in articulating their purpose and ongoing work. Specifically, this includes the Head of School, Development, Admissions, Academic Divisions, and Institutional Technology
- Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadership
- In collaboration with the Director of Admissions, design strategies and implement concrete plans to increase student applications and maintain prospective student and family interest
- Develop and oversee school-wide communications to parents and other stakeholders
Minimum Qualifications
- Exemplary writing, editing, proofreading, and verbal communication skills
- Experience with website and email technology
- Experience with using social media for marketing purposes
- Demonstrated ability in media relations/effective press release development
- Bachelor’s degree in marketing, journalism, communications, or business
- Ability to work independently and part of a team
- Three to five years of experience. Preference given for experience in an independent school
- Motivated; conscientious work ethic
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